Metarelax, Belgium’s leading magnesium supplement brand, had remained visually unchanged for many years despite its strong market position.

The challenge was to modernize the packaging while preserving its recognizable brand assets. We retained the iconic blue head illustration, introduced a more impactful azure blue background and strengthened the visibility of the key product benefits.

The refreshed identity also created a strong platform for future innovation, including the launch of the new Metarelax Fast variant.