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We created a new visual identity for the Collutabs & Colludol brands with the objective to increase brand recognition and shelf impact.


Strepsil, the main competitor, had a strong design; we therefore were challenged to do even better.


The Collutabs brand offers throat pain relief medicine and we therefore sought to play with the first letter of the Collutabs brand “C” to turn it into an arrow pointing at the throat while also representing a scarf that wraps around the neck to stay warm.


The combination of the strong magenta color that points at the yellow target and the color indication of the flavored tablets ultimately reveals the solid impact of the packaging on shelves.