The Omnivit healthcare range was lacking a strong and coherent visual identity across its packaging. At BlueMango Design, we explored different approaches to creating a new brand structure and ultimately came back to a simple and distinctive idea: the V shape already embedded in the Omnivit name, which could also stand for “Vitality”.

The challenge was to develop a flexible system that could work across different packaging formats and sizes, while allowing distinct product categories to maintain their own identity. This was particularly important as the haircare products target a different consumer than the multivitamin range.

We therefore developed a clear portfolio strategy, defining a common visual framework for the brand while giving each category its own distinctive visual identity.

For the Omnivit Junior range, we created a playful new character designed to appeal to children and their parents. The character was developed as a versatile brand asset that could be used not only on packaging, but also across broader communication materials.