The expansion of the Lotus gingerbread range called for a packaging system that could accommodate new variants without compromising the brand’s familiar and authentic appeal.

A distinctive horizontal colour-coding system was introduced to improve differentiation and strengthen shelf navigation across the range. New variants, including nuts, honey caramel and pearl sugar, can now be identified instantly by shoppers.

For the multipack formats, dedicated product visuals were added to clearly illustrate the individually wrapped slices, improving pack communication and purchase confidence.