With winter representing one of the most important sales peaks, the objective was to create seasonal gift packaging that would drive visibility, desirability and in-store traffic.

Building on Centho’s cultural link between Europe and Asia, we developed a winter concept inspired by a train journey between continents, translated into a distinctive seasonal visual identity.

This identity was deployed across gift boxes, social media, advertising and shop window merchandising to ensure maximum consistency and impact at point of sale.

As a result, the winter campaign significantly boosted Centho’s in-store visibility and contributed to a measurable increase in shop visits and seasonal sales performance.