We developed the brand identity for this new chocolate range filled with the famous Lotus Biscoff speculoos, because why would the consumer not be delighted to have the best combination ever, Biscoff & Belgian chocolate.

Together with the Lotus Bakeries marketing team we created the new chocolate range starting from a white page. We started with the shape of the tablet, the size of the bitesize and the packaging formats.

Then we developed the different packaging designs with a focus on taste appeal, while staying true to the Lotus visual identity.

The secondary packaging was also not forgotten as shelf visibility is key in this overcrowded chocolate aisle.

For this important launch we needed a great instore visibility material. That’s why we not only developed in store displays but also shelftalkers, shelfstoppers, e-commerce images and others.