![](https://bluemangodesign.be/app/uploads/2022/07/mockup-funny.jpg)
A Funny rebranding
The non-alcoholic market growth is due to significant rise amongst growing health conscious awareness.
The brand Funny, created in 1988 by the Grande Distillerie de Charleroi, was pioneer in the non-alcoholic aisle at that time. But needed a serious refresh!
We created a new brand identity (logo, packaging design and visual assets) for the Funny 0% alcohol based on an “exotic” graphical world linked to cocktails.
![](https://bluemangodesign.be/app/uploads/2022/07/220728-BM-NEW-WEB-FUNNY_RANGE.jpg)
![](https://bluemangodesign.be/app/uploads/2022/07/220727-BM-NEW-WEB-FUNNY_4.jpg)
We changed the shape of the labels and created a more fun, more colorful packaging design.
We also worked on the clarification of the proposition, a 0% alcohol premix to realize your preferred cocktails. We created a specific colorful illustrated universe per flavor.
Enjoy your summer cocktails 0% alcohol, 100% Funny.
![](https://bluemangodesign.be/app/uploads/2022/07/mockup-bottle-funny-pool.jpg)
![](https://bluemangodesign.be/app/uploads/2022/07/220803-BM-NEW-WEB-FUNNY_GLASS-AND-LOGO.jpg)
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