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Launching the new Cake Donut range

It’s always great to work on a new product range and explore new territories. For the launch of the Lotus Cake Donut range we were involved from the beginning of the project.

A new name had to be created and legally approved, a brand positioning to be written down and of course the branding and packaging design to be developed.

 

A long process during which many different products were tested and modified in function of the new production line and consumer preferences. A lot of flavor versions were photographed, and we spend a huge amount of time photo retouching the images to increase attractiveness of the images.

Graphically we created a more dynamic design style for this Lotus Cake Donuts range which would appeal to a large target group. Being able to put the brand name over the Lotus vertical red banner on the packaging helped to reach that goal.

 

We also created a fun limited edition for Halloween, with a new cake flavor, as well as communication visuals and merchandising items for the range.