![](https://bluemangodesign.be/app/uploads/2023/01/221025-BMWEB-Zwan_BBQ-LR.jpg)
A Zwantastic design, tastier and more attractive. Let’s Zwan
Our challenge for Zwan new identity was to modernize and energize a brand with a strong heritage and credibility of easy snacking.
New logo, new look, we had to increase attractiveness while staying true to the strong spontaneous brand image.
The Zwan branding needed a refresh and we slightly adapted the logo and made it more dynamic with a wave banner behind the brand name. The blue and the red of the new logo endorses the brand name with even more enthusiasm.
![](https://bluemangodesign.be/app/uploads/2023/01/221025-BMWEB-Zwan_COVER-1-LR.jpg)
![](https://bluemangodesign.be/app/uploads/2023/01/221025-BMWEB-Zwan_RANGE-1-LR.jpg)
![](https://bluemangodesign.be/app/uploads/2023/01/221025-BMWEB-Zwan_BRANDING-LR.jpg)
Regarding the packaging design we maintained the presence of the yellow color, that encaptures the essence of Zwan, a color that stands for the warmth and playfulness of the brand.
We performed new products shootings to give a tastier look at the range which is essential in order to increase purchase for this kind of meat products often in competition with private label brands.
For more spontaneity and a functional relevance, BlueMango also changed the range colours to better stand out on shelf. It now, allows a quick and easily recognizable choice in the range.
For this new design, key concepts were modernity, freshness and attractiveness: a perfect association to re-connect with today’s consumers while building on the strong credibility and heritage of Zwan.
![Zwan redesign 5](https://bluemangodesign.be/app/uploads/2023/01/GIF-final-Zwan-Aleksandra.gif)
![](https://bluemangodesign.be/app/uploads/2023/01/230117-BMWEB-Zwan_WIENER-2-BORD.jpg)
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